So you have set up a Facebook page for your business…..what now?

1. Invite Away!

Friends,  family, colleagues, related businesses and anyone you think may be interested in knowing about your business. This is a timely process but the most fundamental.

2. Link It Up!

If you run a blog, link it up to both your Twitter and Facebook account, not only will this save you time, but it will also keep your pages updated with new content and drive more traffic to your site.

3. Make Use Of Your Newsletters!

On your next newsletter highlight your new blog, Facebook and twitter pages. If you have a big list of previous customers, make use of it! If you don’t, it’s time to start building one and promoting your newsletter through your social media efforts could be the way forward.

4. Make Your Fans Feel Special!

Run a special offer for your Facebook fans, it could be a voucher or a code that they can use. Making your facebook users feel special will keep them coming back!

5. Make Use Of Facebook Features!

Embed a Facebook widget on your site like Big Bike Book. This enables you to keep your customers on your site whilst getting them to become a fan also!

6. Sign It Off!

Add your social media icons to your email signature.

7. Business & Pleasure?

Add a link on your personal profile page if you don’t mind linking your personal and professional life.

8. Interact At Every Opportunity!

Display on your store literature or at your store.  Include your social network details clearly for your customers to see. Interacting with your customers after they leave your shop is important for repeat business.

9. Use the @ Tag

As long as you’re a fan of your own fan page, you can “@ tag” it on your own personal profile wall. From time to time, you can let your friends know about something happening on your fan page by writing a personal status update that includes tagging your fan page with an @ tag. Simply start typing the “@” symbol and the first few letters of your fan page name (this works whether you have your username registered or not), and it will appear from a drop-down menu to select. This then makes it a nice, subtle hyperlink that your friends can choose to click on.

10. Autograph other fan pages!

As with adding your fan page @ tag to posts you make on your friends’ walls, you could equally use the same technique when posting on other fan pages.